This survey was conducted in 1980 by the University of Wisconsin Small
Business Development Center. The purpose was ``to develop data that would
be useful to small business counselors in advising managers as to how to
effectively plan and operate their small restaurants''.

Nineteen of Wisconsin's counties were selected for study. Lists of
restaurants were drawn up from telephone directories and these were
sampled in proportion to the population of the county. A sample of 1000
restaurants yielded 279 usable responses. The data base thus consists of
279 summaries of the returned questionnaires. Some respondents failed to
present complete answers. Thus, there are a number of missing values,
which are coded by ".". 

 
 COLUMN    NAME      COUNT   MISSING
 C1        ID          279   <This column was later removed>
 C2        OUTLOOK     279         1
 C3        SALES       279        25
 C4        NEWCAP      279        55
 C5        VALUE       279        39
 C6        COSTGOOD    279        42
 C7        WAGES       279        44
 C8        ADS         279        44
 C9        TYPEFOOD    279        12
 C10       SEATS       279        11
 C11       OWNER       279        10
 C12       FT.EMPL     279        14
 C13       PT.EMPL     279        13
 C14       SIZE        279        16